I’ve gotten some more feedback on the
Book-Cadillac Hotel article, including some
more first hand memories of that hotel. I suppose
with the hotel’s 1,136 guest rooms and
it’s six decades of operation, there
should be a few of the hotel’s former
guests among Weirs Times readers. This article’s
Ramblings are going to take us out of state
too, and I predict that more than one loyal
reader will also have memories of this topic
to share.
Back in the early 1950s, when my parents and
I lived in White Plains, New York, my mother
loved to take trips into New York City and
when she did, she often dragged me with her.
She loved to shop at Macy’s huge New
York department store. As a little kid, I found
Macy’s very boring, especially the women’s
apparel department, where my mother usually
wound up.
I do remember the store’s big brass & mahogany
elevator cars, each manned by a uniformed elevator
operator. He operated a big wall mounted disc
with a brass handle at its outer circumference.
Somehow, his artful rotation of the disc in
alternating directions resulted in the elevator’s
velvet smooth starts and stops, always with
the car’s floor being in perfect alignment
with the floor’s landing.
Each trip to Macy’s held out one promise
to me that I looked forward to. That would
be a trip to Macy’s impressive clock
department. I’ve always loved real clocks
of the type that rely on the earth’s
gravitational pull to keep them ticking. I
particularly enjoyed seeing Macy’s huge
assortment of Black Forest cuckoo clocks, especially
the massive ones with impressive carvings and
huge weights. I begged my way into owning a
small cuckoo clock, but it took years of skillful
begging! I wore my first clock out and replaced
it. Today I still have the replacement plus
two others. When there are three well synchronized
cuckoo clocks in the same small house, the
resulting (dis)harmony is music to my ears!
When my mother and I were in New York City,
we both enjoyed having lunch at one of the
famous Horn & Hardart Automats. The first
of these famous restaurants opened in Philadelphia,
Pennsylvania in 1902. Their first location
in New York City opened in 1912 at Times Square.
Even in the early1950s when I was being towed
along by my mother, the Automats in New York
City seemed very futuristic to me. Futuristic
in the fashion of the classic Woody Allen movie,
Sleeper, that is! Except for that movie and
the Automats themselves, it was a future that
never got here!
At the Automat, there was a wall of coin-operated
windows, four or five windows high. Below the
lowest row of windows there was a rail for
customers to slide trays along as they peered
into the windows. When they saw something that
they wanted they fed the requisite number of
nickels to that window’s coin mechanism,
opened the door and withdrew their selection.
It was fun looking at the choices and feeding
the coin slot the required number of nickels.
Occasionally, the spell of the futuristic machinery
would be broken when an arm and hand would
appear from behind and place a selection in
a previously vacant window!
The Automats of Horn & Hardart were wonderful
examples of the fabulous Art Deco style that
first became popular in the 1930s. The Automats
that I remember were huge, glistening palaces
that were very busy with a potpourri of people
from all walks of life. It seemed that there
were no class or race distinctions made at
the Automats; instead strangers often shared
tables with one another.
At the peak of Horn & Hardart’s business,
there were 180 Automats that fed 800,000 customers
each day! Their popularity was insured by the
high quality of the offerings behind each window
and the fair price that was asked for them.
And then too, there was their famous coffee.
It was famous because it was excellent. So
excellent in fact that while it has been 15
years since the last surviving Automat closed,
the chain’s coffee is still one of its
best-remembered offerings. High quality coffee,
prepared by the drip method, was never kept
longer than 20 minutes before it was replaced
with a fresh batch. As much business as the
famous chain did they probably dumped very
little coffee while enforcing this self-imposed
rule.
Besides their coffee, the Automat was famous
for its wide variety of pies, baked beans,
macaroni & cheese and fresh sandwiches.
Each wholesome offering was available for a
modest number of nickels. Nickels were available
at Art Deco change booths in the center of
the palace-like cafeteria. In exchange for
your dollar bill the lady in the change booth
would instantly dispense 20 nickels, no more,
no less! When inflation turned the nickel into
a curiosity, Horn & Hardart converted to
the use of tokens, operating much in the manner
that today’s Funspot operates its games
with tokens.
Food was served on real plates; no massive
piles of paper and Styrofoam trash were generated.
Coffee was served in real cups as well. Knives,
forks and spoons weren’t plastic but
rather real flatware. Real bottles of ketchup
and other condiments were available in the
center of each table, instead of trash magnifying
individual packaging.
But the real Automat was not the largely automated
machine it seemed to be. Out of sight, behind
the walls of the coin operated windows, was
a large but unseen staff of people. While some
locations did not have much in the way of on
site food preparation, there was still a large
staff required to restock the coin-operated
windows, operate the dishwashing equipment,
empty trash and otherwise clean and maintain
the premises. Of course the food items had
to be prepared off site if not on site. Food
was prepared for the entire chain at their
larger locations.
The success of the Automats hit its stride
during the “Great” Depression and
the chain remained robust for about three more
decades following World War II. The chain’s
association with New York City and Philadelphia
did not work in its favor as those two cities
declined, especially during the 1970s and ‘80s.
While the concept still provided a viable way
to operate a big and busy restaurant, the coin
operated food windows passed from being a state
of the art novelty to a concept that became
outmoded by virtue of the chain’s own
longevity and success.
Eventually there was only one Automat left,
the one at 42nd Street and 3rd Avenue in New
York City. Many of the previous locations were
sold one by one to fast food chains, especially
Burger King. The closing of that final Horn & Hardart
location happened without any advance notice
to the press or public. Instead, on April 8th,
1991, the restaurant’s doors were locked
at 6:00 PM to any further entrance to the location.
Those inside continued to enjoy their meals,
oblivious to what was really taking place.
By the usual closing time of 8:00 PM, the last
Automat was empty. Without ceremony the doors
of that Automat were never to be opened again!
Of course, no institution whose history has
spanned nine decades vanishes without leaving
some indelible marks behind. Some of the original
Horn & Hardart Automat is on permanent
display at the Smithsonian Institute. It also
lives on in song in Irving Berlin’s “Let’s
Have Another Cup of Coffee” and in one
made famous by Marilyn Monroe, “Diamonds
Are A Girl’s Best Friend”.
In art, the Automat is immortalized in Norman
Rockwell’s painting that he called “Saying
Grace”, which is set in a downtown Philadelphia
Automat. Artist Edward Hopper was even more
direct when he named his painting “Automat”.
The painting portrays a woman drinking a cup
of coffee at a New York City Horn & Hardart’s.
Automat interiors appear in a number of classic
films.
I’m sure that many Weirs Times readers
have their own memories of the New York and
Philadelphia Automats. If you have the time,
I’d love to hear of them (as long as
it’s after 10:00 AM & a weekday).
Or, better yet, send your Automat memories
via email. Unlike the New York World’s
Fair of 1964-65, I can still remember the Automat
as I am Rambling Through History!
Note: The author, Mal Fuller, is now available
to provide the electrical restoration of your
vintage tube-type radio. Mal’s phone
number is (603) 569-1946. Mal’s E-mail
address is radiodoc@localnet.com.